Allied Blenders and Distillers Limited (ABD) has announced the launch of its new premium whisky, ‘The Indian Edit’. The product, introduced on September 11, 2026, is positioned as a premium offering catering to the domestic market. The launch is part of ABD’s strategy to capitalize on the growing premiumisation trend in India’s spirits industry, aiming to enhance its market share and product portfolio.
Introducing ‘The Indian Edit’ Premium Whisky
Allied Blenders and Distillers Limited (ABD) has officially launched a new premium whisky product named ‘The Indian Edit’. The announcement, made on September 11, 2026, marks a strategic expansion of the company’s product portfolio into the premium segment of the Indian spirits market.
Product Details and Market Focus
The Indian Edit is described as a blend of Indian malt and grain spirits with fine Scotch malts, aiming to offer a distinctively Indian whisky experience. The initial launch is focused on the domestic market, with potential future expansion into select international markets. The company sees this product as a response to evolving consumer preferences for quality and distinctiveness in the premium spirits category.
Strategic Positioning and Market Outlook
ABD views the launch of ‘The Indian Edit’ as a significant step in its premiumisation journey, aligning with the overall growth momentum in India’s premium whisky segment. The company aims for this new offering to be a standout success, reinforcing its ambition to lead in India’s evolving spirits landscape. The product will be available in 750 ml, 500 ml, and 180 ml formats across key Indian markets, with the 750 ml pack priced at ₹1,550 in Maharashtra.
Source: BSE
