Honasa Consumer Limited has announced the elevation of Nishchay Bahl to the position of Chief Business Officer – Offline, effective September 08, 2026. In his new role, Bahl will spearhead the company’s offline business operations across General Trade, Modern Trade, and other channels, aiming to accelerate growth and expand distribution. This move underscores Honasa’s commitment to strengthening its offline presence and market penetration.
Leadership Expansion in Offline Business
Honasa Consumer Limited, a prominent beauty and personal care company in India, has officially announced a key leadership appointment. Nishchay Bahl has been promoted to the role of Chief Business Officer – Offline, with the new responsibilities commencing on September 08, 2026. This strategic elevation signifies the company’s focused approach to bolstering its offline market strategies and expanding its reach.
Strategic Focus and Responsibilities
In his new capacity, Bahl will be instrumental in leading Honasa’s entire offline business portfolio. This includes overseeing operations within General Trade, Modern Trade, and other emergent channels. His mandate will focus on accelerating growth, enhancing distribution networks, and fortifying the presence of Honasa’s diverse brands across various markets and product categories. Bahl previously served as Senior Vice President – Offline Revenue for nearly three years, where he played a pivotal role in scaling the company’s offline operations and fostering strong relationships with trade partners.
Vision for Offline Growth
Varun Alagh, Co-founder & CEO of Honasa Consumer Limited, commented on the appointment, highlighting the company’s belief in internal leadership development. He stated, “Nishchay has demonstrated strong leadership in transforming and scaling our offline business, while building the capabilities and partnerships required to support the next phase of growth.” Alagh expressed confidence in Bahl’s ability to drive further impact in his expanded role as Honasa aims to strengthen its offline presence and scale its brands nationwide. Nishchay Bahl himself expressed enthusiasm, stating, “Going forward, our focus will be on building on these foundations to gain share across categories, strengthen our distribution footprint and improve the availability and visibility of our brands across markets.”
Experience and Expertise
Bahl brings over 17 years of extensive experience in the FMCG and consumer businesses sector. His expertise spans critical areas such as sales, commercial strategy, go-to-market execution, and channel management across General Trade, Modern Trade, and eCommerce. Prior to joining Honasa, he held leadership positions, including Chief Business Officer – Offline at The Good Glamm Group and E-commerce Director – South Asia at Reckitt. An alumnus of the Indian School of Business (ISB), Hyderabad, Bahl possesses a deep understanding of distribution, channel strategy, and commercial execution across multiple consumer categories.
Source: BSE
