Aditya Birla Group, via its flagship UltraTech Cement, has officially launched its new wires and cables business named ‘Ultravolt’. This venture marks the group’s fourth new business foray in three years, backed by an investment of ₹1,800 crore. Ultravolt aims to become one of the top two players in the wires segment within five years, leveraging UltraTech’s construction value chain participation and a new manufacturing facility in Gujarat.
Aditya Birla Group Expands Portfolio with Wires & Cables Launch
UltraTech Cement Introduces ‘Ultravolt’
The Aditya Birla Group has announced the launch of its new wires and cables business, ‘Ultravolt’, marking the conglomerate’s fourth significant new business initiative in the last three years. This strategic expansion is housed under UltraTech Cement Limited, the group’s cement flagship company.
Strategic Investment and Market Ambition
The new venture, ‘Ultravolt’, is backed by a substantial investment of ₹1,800 crore. The business aims to establish itself as a scaled national brand and secure a position among the top two players in the wires segment within the next five years. Upon launch, Ultravolt is positioned to be the second-largest player in the wires segment by capacity.
Synergy with Existing Business
This move extends UltraTech’s participation in the construction value chain, complementing its existing offerings in grey cement, ready-mix concrete, building products, and white cement. It allows UltraTech to engage more deeply with the opportunities in home building, infrastructure development, and electrification.
Leadership Vision and Market Opportunity
Mr Kumar Mangalam Birla, Chairman of the Aditya Birla Group, highlighted the growing importance of wires and cables in India’s development, citing urbanization, electrification, and digitization as key growth drivers. He noted the potential for over 100 million new homes in the coming decade, expanding energy infrastructure, and the rise of data centers as factors fueling demand in this category.
Operational Footprint and Distribution
The business is anchored by a state-of-the-art manufacturing facility located in Jhagadia, Gujarat. This strategic location is expected to streamline distribution and logistics across India. The company plans an ambitious rollout, targeting over one lakh retailers and leveraging more than 5,000 UltraTech Building Solutions (UBS) outlets. The distribution network will span over 500 districts and 6,000 pin codes.
Product Portfolio and Future Plans
Mr Sriram Rangarajan, CEO of Ultravolt, stated that the business will initially focus on a portfolio including home wires, flexible wires, and cables for residential, commercial, industrial, and infrastructure applications. Future plans include expansion into a broader range of electrical accessories. The company is also developing a comprehensive electrician-engagement program focused on product knowledge and safety standards, aiming to train over 40,000 electricians in the coming year.
About the Companies
About Aditya Birla Group: A global conglomerate with a market cap of approximately US$120 billion, operating in over 41 countries with a workforce of over 227,500 employees. It holds leadership positions in sectors including cement, chemicals, metals, textiles, and financial services.
About UltraTech Cement Limited: The cement flagship company of the Aditya Birla Group, a USD 10 billion building solutions company with a Grey Cement capacity of 205.5 MTPA and White Cement/Putty capacity of 3.2 MTPA. It is committed to sustainability initiatives like the GCCA Climate Ambition 2050.
Source: BSE
