ICICI Prudential Life Insurance Company Limited has entered into a transitional agreement with Prudential IP Services Limited (‘PIP’), amending their existing trademarks and names license agreement dated September 26, 2014. This agreement sets out the timelines and terms for the continued usage of the ‘Prudential’ mark and the rebranding of the company, including the eventual removal of ‘Prudential’ from its name.
Brand Name and Trademark Agreement Amendment
ICICI Prudential Life Insurance Company Limited (the ‘Company’) announced today that it has entered into a transitional agreement with Prudential IP Services Limited (‘PIP’). This agreement formally amends the trade marks and names license agreement that was originally executed on September 26, 2014.
Key Terms and Rebranding Impact
The newly established transitional agreement outlines specific timelines and conditions governing two primary aspects of the company’s branding evolution:
- The continued usage of the ‘Prudential’ marks by the Company in connection with its ongoing rebranding initiatives.
- The comprehensive rebranding of the Company, which includes the eventual removal of the ‘Prudential’ marks from its corporate name.
The execution date of this amended agreement is August 12, 2026, with the original agreement having been executed on September 26, 2014.
Party Relationships
The Company and PIP are not considered related parties. PIP operates as a subsidiary of Prudential plc, which is the ultimate holding company of Prudential Corporation Holdings Limited, a promoter of ICICI Prudential Life Insurance Company Limited.
Source: BSE
