Dabur India Limited has issued a clarification regarding a news item reporting a ban by FSSAI on ‘100%’ claims for its honey, ghee, and coconut water products. The company states its labels comply with legal frameworks and denies making misleading claims. Dabur is exploring options for a prohibitory order received from FSSAI and has already begun transitioning product labels for affected items, with minimal impact expected on overall business operations.
Dabur India Clarifies FSSAI Product Claims
Dabur India Limited is responding to a news report dated August 4, 2026, which stated that the Food Safety and Standards Authority of India (FSSAI) has banned ‘100%’ claims on certain products, leading to a drop in the company’s shares. Dabur asserts that its product labels currently adhere to the prevailing legal and regulatory framework and are consistent with industry practices, emphasizing that it stands by the purity and quality of its products and has never made misleading claims.
Response to Regulatory Scrutiny
The company has provided specific clarifications concerning recent events. In relation to a notice from FSSAI on April 8, 2026, alleging the use of ‘100% Pure’ on a product, Dabur had clarified that no such claim was being used on the label of the product in question. Furthermore, Dabur is actively exploring options regarding a prohibitory order dated August 3, 2026, received from FSSAI. As a proactive measure, the company has already initiated the transition of product labels and advertisements to remove the ‘100%’ claim for the affected items, with most labels already updated or in the process of transition.
Commitment to Quality and Compliance
Dabur India reiterates its commitment to the purity and highest standards of quality for all its products, stating that it does not make any misleading claims. The company is responding to FSSAI and is engaged in constructive dialogue to resolve the matter. All material information relevant to the company’s operations and performance has been regularly disclosed to the stock exchanges in a timely and accurate manner, in compliance with applicable regulations.
Legal Advice and Impact Assessment
Regarding potential regulatory or legal proceedings, the company is currently seeking legal advice on the future course of action. The material impact of the news article is primarily related to the interpretation of product descriptions and the restriction on sales for a few products that used the word ‘100%’ in their packaging or labelling. Dabur emphasizes that the notice does not question the quality, safety, purity, or standards of its manufactured products. The impact on the company’s business operations, financial position, or overall performance is considered limited to the specifically objected food products.
Source: BSE
