United Breweries Limited, part of the HEINEKEN Company, has announced the launch of Heineken Silver in New Delhi, effective November 25, 2025. This introduction marks a significant expansion of the Heineken brand in India. Heineken Silver, known for its crisp, refreshing taste, is targeted at consumers seeking easy enjoyment without compromising on flavour.
Heineken Silver Arrives in Delhi
United Breweries Limited (UBL) has officially launched Heineken Silver in New Delhi on November 25, 2025. This launch signifies an important move to grow the premium beer category in India.
Target Consumer and Taste Profile
Heineken Silver is designed for consumers looking for smoother and lighter beers. The brand promises a crisp, refreshing taste and an exceptionally smooth finish, crafted for easy enjoyment without sacrificing flavour.
Pricing and Availability
Heineken Silver is now available in New Delhi with the following pricing:
- 330ml bottle: INR 155
- 500ml can: INR 180
- 650ml bottle: INR 305
Source: BSE