TVS Motor Company (TVSM) made its debut at EICMA 2025, unveiling its global vision with six new products, a resurgent “new Norton,” connected technology, and AR-based Heads-Up Display Helmets. The event showcased TVSM’s commitment to innovation and its ambition to serve customers in Europe, supported by its global presence and technology-driven approach. The company is set to launch several products in Europe by 2026.
EICMA 2025 Debut
TVS Motor Company (TVSM) marked its entry into EICMA 2025 with a comprehensive display of its capabilities and future direction. The presentation included six new product unveils spanning both ICE and electric powertrains. This includes advanced rider assistance systems such as AR-based Heads-Up display helmets and an enhanced focus on connected technology.
New Product Highlights
The six new products showcased were:
- TVS Tangent RR Concept: A revolutionary supersport bike.
- TVS eFX three o: A powerful electric motorcycle concept.
- TVS M1-S: The company’s first electric maxi scooter.
- TVS Apache RTX 300: A new benchmark in the adventure tourer segment.
- TVS X: An electric, lean, aerodynamic machine.
- TVS RTR HyprStunt Concept: A new concept for urban sports motorcycles.
Norton Motorcycles Resurgence
Adjacent to the TVS pavilion was the resurgent “new” Norton range, reflecting an investment of £200 million over five years to revive the brand. Norton is now ready to redefine premium motorcycling.
European Expansion
TVSM highlighted its ambition to serve customers in Europe with passion, precision, and pride. 35 percent of its revenues come from outside India. The company plans to launch the TVS X and TVS M1-S electric vehicles in Europe by the end of 2026, while the TVS Apache RTX 300 is slated to hit European roads in Q1 2026.
AR Enabled Helmets
TVS Motor has also unveiled AR-enabled Heads Up Display (HUD) Helmets in partnership with Swiss startup Aegis Rider.
Apache RTX 300 Launch in Europe
The TVS Apache RTX 300, first launched in India, is set to launch in Italy and other European markets, bringing racing precision and comfort. It features a 299.1 cc liquid-cooled engine producing 36 PS and 28.5 Nm of torque.
Source: BSE