TVS Motor Company and BMW Motorrad have achieved a significant milestone, producing 200,000 units under their long-term partnership. The collaboration, started in 2013, highlights the success of the Indo-German alliance in the sub-500cc motorcycle segment. This milestone also marks the commencement of manufacturing for the new BMW F 450 GS at TVSM’s Hosur plant.
Strategic Partnership Milestone
TVS Motor Company and BMW Motorrad announced that they have reached a production milestone of 200,000 units through their collaborative agreement. The landmark highlights the achievements of the partnership over the last decade. Formed in 2013, the partnership has delivered innovative motorcycles to customers across the globe.
New Production Launch
The 200,000th unit marks the start of manufacturing for the new BMW F 450 GS at TVS Motor’s plant in Hosur. This demonstrates the ability of TVS Motor to manufacture high-end motorcycles.
Executive Commentary
Mr. KN Radhakrishnan, Director and CEO of TVS Motor Company, noted that the long-term partnership with BMW Motorrad, the shared engineering synergy, and the shared values of innovation and quality have formed the foundation for the partnership’s achievements. Together, they have designed groundbreaking products that resonate with customers worldwide. He stated that BMW Motorrad products developed through the collaboration are embraced by riders in over 100 markets globally.
Mr. Markus Flasch, CEO of BMW Motorrad, stated that the 200,000 unit milestone underscores the success of the collaboration with TVS Motor Company. He noted that the sub-500cc models have set new standards and delighted riders across the globe. The BMW G 310 R, G 310 GS and G 310 RR enjoy strong popularity worldwide and have become a key pillar of BMW Motorrad’s global growth.
Future Collaboration
TVS Motor Company and BMW Motorrad are advancing investments in new platforms and future technologies and are committed to meeting customer needs for urban and premium mobility.
Source: BSE