Radico Khaitan has introduced The Kohinoor Reserve Indian Dark Rum to the Indian market following a successful global launch. The triple-aged, super-premium rum, matured in American Bourbon, Cognac XO, and Vermouth casks, will initially be available in Uttar Pradesh at INR 4,350, followed by Karnataka (INR 4,635) and Delhi (INR 3,750). This launch reflects the company’s focus on expanding its presence in the premium rum segment.
Kohinoor Reserve Rum Comes Home
Radico Khaitan Limited is bringing The Kohinoor Reserve Indian Dark Rum to the Indian market after its global debut. This triple-aged rum aims to capture the growing demand for premium dark rum among Indian consumers.
Triple-Aged Excellence
The Kohinoor Reserve Indian Dark Rum uses a maturation process, aging the rum in American Bourbon barrels, Cognac XO casks, and Vermouth casks. Distilled in small batches during the North Indian winter from fresh cane juice, this process creates a layered flavor profile.
Market Availability and Pricing
The Kohinoor Reserve will be available in Uttar Pradesh first, priced at INR 4,350 for a 750 ml bottle. Following the initial launch, the rum will be available in Karnataka for INR 4,635 and Delhi for INR 3,750.
Management Commentary
Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, stated that the Indian rum category is showing significant growth and appreciation for complex dark rum expressions. He added that The Kohinoor Reserve has been well-received internationally and is now being introduced to its home market. Mr. Amar Sinha, Chief Operating Officer, added that the Kohinoor Reserve reflects India’s craftsmanship and the Rampur Distillery’s heritage in rum distillation since 1943.
Source: BSE