Marico Limited has launched Nihar Naturals Shanti Aloe Vera Amla Hair Oil, blending traditional efficacy with modern needs. This new variant combines Amla for strength and Aloe Vera for softness, targeting today’s Indian woman. Available across various sizes and platforms, it expands Marico’s hair oil offerings and embodies innovation within the amla hair oil category. The product ranges from Rs 20/- to Rs 120/-.
Nihar Naturals New Hair Oil
Marico Limited announced the launch of Nihar Naturals Shanti Aloe Vera Amla Hair Oil. This combines traditional ingredients to cater to the modern Indian woman.
Key Ingredients and Benefits
The new hair oil combines the benefits of Amla and Aloe Vera.
- Amla helps in strengthening the hair.
- Aloe Vera for hair softness and shine.
Strategic Brand Evolution
Nihar Shanti Amla has been a common household brand across Northern and Western India. The launch of this new variant demonstrates a strategic step towards consumer needs.
Comments from Marico Limited
According to Ashish Goupal, CEO, India Core Business, Marico Limited, this launch represents the company’s commitment to consumer insight and innovation.
Availability
The Nihar Naturals Shanti Aloe Vera Amla Hair Oil is available across various pack sizes, ranging from Rs 20/- to Rs 120/-. It can be purchased from retail stores and e-commerce platforms.
About Marico
Marico is among India’s consumer goods companies operating in beauty and wellness. In FY 2024-25, Marico recorded a turnover of USD 1.3 billion. Marico’s portfolio includes Parachute and Saffola.
Source: BSE