Intellect Design Arena has been awarded the AI Award for Financial Services at the UK’s National AI Awards 2025. The award recognizes Intellect’s Purple Fabric platform and its impact on transforming complaints handling for a UK wealth management firm. The system leverages multiple specialized Digital Experts and has resulted in significantly faster and more compliant resolutions.
AI Award Recognition
Intellect Design Arena Ltd has won the AI Award for Financial Services at this year’s National AI Awards held on October 16, 2025, in the United Kingdom. This achievement marks a significant milestone for the company, highlighting its innovation in enterprise-grade financial technology.
Purple Fabric Platform
The recognition celebrates Intellect’s pioneering work in deploying enterprise-grade digital experts through its Purple Fabric platform, which transforms complaints handling for a leading UK wealth management firm. The system leverages multiple specialised Digital Experts covering data ingestion, data gathering, investigation, and reporting, working in synergy, to deliver faster, explainable, and compliant resolutions.
Impact and Compliance
The deployment of the Purple Fabric platform is fully aligned with the Financial Conduct Authority’s (FCA) Consumer Duty regulations in the UK. The solution has enabled case handlers to process complaints up to 10x faster, achieving over 80% SLA compliance and dramatically improving customer experience. This improvement has demonstrated measurable business impact for financial institutions.
Executive Commentary
Banesh Prabhu, CEO of IntellectAI, stated, “Winning a globally recognised National AI Award for Financial Services is a profound honour. This achievement reaffirms Intellect’s capabilities to build explainable, compliant, and human-centric AI experts that set new global standards for the future of financial technology and work. Our Purple Fabric platform, the world’s first Open Business Impact AI platform, exemplifies how multi-agent systems act as digital experts to augment human operation with a digital workforce.”
Industry Perspective
Fergus Bruce, CEO of The National AI Awards, praised the winners, stating, “This has been our most ambitious year yet, with nominees showing the full spectrum of how AI is reshaping industries. The winners in the business category embody leadership that combines innovation, responsibility and measurable impact. They are setting a standard for how AI can deliver commercial success while driving wider progress, and their achievements will inspire others to follow.”
Source: BSE