Bata India’s Q2 FY26 investor presentation outlines the company’s strategy for driving growth through customer experience transformation. Key initiatives include inventory declutter, enhanced store customer experience, focused marketing, network expansion, and product funnel reimagining. The presentation also highlights financial performance and other key achievements. The information is current as of October 30, 2025.
Customer Experience Transformation
Bata India is focusing on enhancing customer experience to drive growth. Key initiatives include:
- Inventory Declutter: Improving efficiency and reducing complexity.
- Store Customer Experience: Enhancing the in-store environment.
- Story Focused Marketing: Creating compelling narratives to engage customers.
- Network Expansion: Expanding reach and accessibility.
- Product Funnel Reimagined: Optimizing product offerings.
Inventory Agility Progress
Significant improvements have been made in inventory management:
- Inventory (INR Mn): Decreased by 12.7% from 8268 in Q2’25 to 7215 in Q2’26.
- Stock Turns: Increased from 1.88 in Q2’25 to 2.18 in Q2’26.
- Freshness (6 months): Improved from 1.0X in Q2’25 to 1.07X in Q2’26.
Zero Base Merchandising Expansion
The company has expanded its merchandising efforts to enhance customer experience. As of June 2025, there were 199 doors, with a target of 300 by December 2025 and 400 by December 2026, aiming for 800 doors.
Marketing Investments
Consistent investments in brand communications are evident, with marketing investments as a percentage of turnover increasing over time:
- Q2’25: 1.5%
- Q4’25: 1.8%
- Q1’26: 2.2%
- Q2’26: 3.5%
Product and Brand Highlights
Key highlights from the presentation include the success of the Victoria Ballerina, Power portfolio investments, and Hush Puppies premiumization.
Financial Performance
Key financial figures (INR Mn) are:
- Revenue from Operations: 8,013 (-4.3% YoY)
- Gross Margin: 4,439 (-155 bps YoY)
- EBITDA*: 20.7% (-221 bps YoY)
- PAT*: 2.7% (-351 bps YoY)
*Before Exceptional items.
Expanded Presence via MBOs
The company has expanded its presence in 1635 towns via Multi-Brand Outlets (MBOs).
Source: BSE