Aditya Birla Capital (ABCL) has launched a suite of AI-powered features and innovations on its ABCD platform at the Global Fintech Fest 2025. This initiative aims to simplify finance and deliver personalized customer experiences across channels. The company has deployed over 22 live Gen AI use-cases, driving growth and productivity. Innovations include AI-based tools for sales, service, audit, and marketing, enhancing customer journeys and reducing turnaround times.
AI-Powered Innovations Launched
Aditya Birla Capital (ABCL) announced the launch of AI-powered features and innovations on its flagship omnichannel D2C platform – ABCD. This launch occurred at the Global Fintech Fest 2025, marking a significant step in simplifying finance and personalizing customer experiences.
Early Adoption of AI
Aditya Birla Capital established an enterprise-wide Gen AI Centre of Excellence in 2023. Within 18 months, the company deployed over 22 live Gen AI use-cases, focusing on improving customer experience, capacity, and cost.
Key AI Features and Capabilities
- SimpliFi: Personal Finance Assistant: Offers personalized insights across credit, health, and spending.
- Market Pulse, Smart Signals, and Goal Compass: Provides guidance on market movements, portfolio insights, and recommended actions.
- Know Your Policy: Decodes health insurance policies, showing coverage details and comparing alternatives.
- Protection Amplified: Introduces 360-degree protection with health-track and health-saver card benefits.
- ConseQuest: A life-simulation game transforming financial education into an interactive experience.
Driving Business Impact
The company launched Gen AI Assist tools such as Sales Assist, Service Assist, Audit Assist, and Marketing Assist. Agentic AI applications are being embedded into customer journeys, reducing processing time and cost. Gen AI voice bots are enhancing tele-sales, service, and retention journeys.
Financial Performance Highlights
From FY22 to FY25, ABCL demonstrated consistent growth:
- The lending book of NBFC and Housing Finance grew at a 33% CAGR from Rs 67,185 crore to Rs 1,57,404 crore.
- Gross premium in Health and Life Insurance grew at a 23% CAGR from Rs 13,867 crore to Rs 25,579 crore.
- Total AUM grew from Rs 3,70,618 crore to Rs 5,11,260 crore.
- Consolidated PAT grew from Rs 1,545 crore to Rs 3,142 crore.
- Consolidated revenue grew from Rs 23,456 crore to Rs 47,369 crore.
- Operating profits doubled from Rs 2,666 crore in FY22 to Rs 5,475 crore in FY25.
Source: BSE